Project Description

Sapra Diesel supplies genuine and top quality OEM spare parts for major brands of heavy duty trucks and trailers as well as construction and agricultural machinery.

Our task was to Design the logo, the corporate identity and packaging for parts. A simple but memorable industrial typography has been designed for the logo, together with chosen color combination of silver and dark blue for the corporate, it conveys the feeling of trust, confidence and at the same time add upon the industrial feeling.

Exploring some competitors' company package designs, we realized they mostly used packaging with photographs of parts. There upon, in order to have a unique design, we came up with the idea of having a simplex layout that catch the eye between busy designs on the shelves.