Project Description

Maaz's commitment to minimalism and attention to detail extends beyond product design. They prioritize sustainability and ethical manufacturing practices, use environmentally friendly materials and ensure that workers are paid a fair wage. This dedication to aesthetics and ethics has earned Maaz a loyal following among consumers who value style and social responsibility. As we continue to develop and expand our offering, Maaz remains committed to our core values ​​of quality, sustainability and social responsibility.

As a growing business, Maaz wanted to improve the visual consistency of the brand identity; accordingly, Our Mission Was to Develop the Logo, Identity, And Packaging of the Products to Convey the Feeling of Elegance, Femininity, Perfection and Quality which they stand for.

The logotype reflects the meaning of the brand name, which means waves and softness of cloth. Roundness and warps in the logo were designed to transfer the feeling of femininity and calmness to the audience.